BandIT_House is a software house operating in the market since 2011. It combines knowledge of the IT industry with years of experience in recruiting processes.
The company is engaged in advanced scaling of digital products, which is always preceded by an in-depth analysis of the client’s values and needs, and takes an unconventional approach to the requirements of modern mobile as well as web applications. In addition, BandIT_House offers team leasing.
One of the company’s client groups is the human resources (HR) industry.
Purpose of the Market-Fit Campaign
The launch of the Market-Fit Campaign aimed at providing information on whether the client’s services are desirable and attractive to the selected target group. In addition, to verify whether to target exactly this specific group of potential customers for future services and products.
The Market-Fit Campaign, like the LMU Campaign, is guaranteed to be based on cold-mailing and LinkedIn. As with the former, it is possible to generate leads.
Market-Fit Campaign
The client opted for a campaign that would test whether the services provided by AMU would prove valuable to BandIT_House’s development plans. This type of campaign lasts about 4 weeks with us.
At the initial stage of cooperation, the company did not have a clear profile of a potential client, as its previous clients were brands from different industries.
We decided that for the Market-Fit Campaign, we would choose only one, target group, but one in which we thought the client’s experience would be more appreciated by potential customers than in the other groups. In BandIT_House’s case, these were portals with a database of job ads, because for these sites, the company was already providing services, with considerable success.
We started the project with a Campaign, in which we informed that the BandIT_House brand has experience in the HR industry and especially in building backend solutions, thanks to which its clients, are able to handle tens of thousands of job ads per month without problems and in an optimal way.
Effect
The campaign was successfully completed, and the assumed minimum result was executed in more than 250%. The leads acquired, allowed to show the potential development path of both the service and the direction of specialization of the client, who is now preparing to explore foreign markets with AutomateMeUp.
