The European Parliament elections and dynamic political changes are currently on everyone’s lips worldwide, especially in Europe. The rising support for eurosceptic parties, fueled by Elon Musk, is influencing not only the future of the EU but also changing the rules of the game for global business. How do these events translate into the daily challenges faced by entrepreneurs, company executives, and roles such as CEO, CSO, CMO, or CGO? Sales automation has become a crucial tool that allows companies to effectively respond to these changes by adapting sales and marketing processes to the new reality.
Politics as the backdrop to a larger issue in the context of sales automation
While the European elections are a media topic, the biggest concern for business leaders isn’t the election results but the regulatory and operational consequences that may arise from political turmoil. Current legal changes, such as:
- CCPA in California – introducing new data protection standards;
- Consent Mode v2 – redefining how companies can collect and process user data;
- PKE (Electronic Communications Law) – increasing penalties for unsolicited commercial communications. It’s important to note that in Polish law, the definition of commercial information is constructed in a problematic way, leading many lawyers to categorize almost every business communication as such, contrary to court rulings;
- Changes in Google and Yahoo policies – restricting access to data used for sales and marketing activities.
For those managing sales and business development, each of these elements presents a potential obstacle to effectively generating leads and building customer relationships. Sales automation may become the key solution that enables companies to operate efficiently in this changing environment. A highly regulated market doesn’t favor the growth of European companies, but sales automation provides a competitive edge, especially in countries less affected by restrictions.
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How these changes impact the work of CEOs, CSOs, CGOs, and CMOs in the context of sales automation
Modern leaders, like you, need to deal with many problems simultaneously:
- Limited access to data: Changing regulations make it difficult to obtain accurate customer data, affecting the effectiveness of sales and marketing campaigns.
- Pressure to comply with regulations: Improper data management can lead to financial penalties and loss of customer trust.
- The need to adjust sales and marketing processes: Traditional sales and prospecting methods are no longer effective in the new reality.
Solution – Automated ABM and sales automation
The changing world requires modern tools. Automated Account-Based Marketing (ABM) is the answer to the challenges posed by regulations and limited data access. With this solution, you can:
- Precisely reach key customers: Automated ABM allows you to focus on specific accounts and decision-makers, minimizing the need for large databases. Modern applications like ProscektMeUp streamline the data selection process, reducing the time required to identify the right companies by up to 30 times.
- Ensure regulatory compliance: In account-based marketing, relationship quality matters. At AutomateMeUp, we’ve developed the Warm Outreach methodology, which bases the lead generation process on engaging employees and partners. This way, regulations like PKE or GDPR don’t disrupt the sales process.
- Save time and resources: Sales automation eliminates time-consuming prospecting processes, allowing teams to focus on building customer relationships. Many companies don’t fully utilize the potential of well-managed databases.
- Adapt to dynamic changes: Automated ABM, when done within an established framework like Warm Outreach, is fully scalable and produces regular results.
Act now before the changes catch you by surprise!
Sales automation is the key to effectively dealing with growing regulatory challenges and a competitive advantage that will help your company succeed in a changing business environment. Contact us to learn how to implement this solution and turn challenges into a competitive edge. Follow our Facebook profile to stay up to date with the latest trends in the lead generation industry!