Frivo.pl
Escola has been developing web and mobile applications for Android and iOS for a decade. In addition, it provides dedicated technology solutions for business, thereby increasing the profits of enterprises, and offers services such as IT Consulting, analytical workshops, UX/UI design, and software and UX audits.
Frivo originally one of Escola’s brand products and today a separate company. It is an application with a focus on the food service industry. It has found particular use in Beach Bars and establishments serving alcohol at the bar. The key task of the app is to support and develop on several levels – from the ability to relieve the crew from taking orders at the counter in favor of placing them through the app, to increasing the speed of table rotation, to the ability to serve more orders without hiring additional service staff.
LMU Campaign Objective
The main goal of the campaign was to acquire leads among several, target groups. We targeted beach bars, pubs, restaurants, food tracts, fast food outlets and hotels.
We surveyed each group separately for responsiveness and the presence of needs whose existence prompted previous customers to use the solutions the tool offers. In addition to the aforementioned, several hypotheses were made. These assumed that the application would perform well in a pocovid reality, which means a shortage of available workers in the food service industry. The pandemic forced them to retrain. The Frivo app would then relieve the burden and replace a large part of the staff, especially in small establishments that were having trouble hiring.
LMU campaign with a guarantee
We approached the campaign out of the box.
While our standard approach is to offer cold-mailing and LinkedIn campaigns, due to the nature of the restaurant industry, we decided to take a different approach than the brands we had previously worked with.
The chosen target audience for the Frivo app is practically unavailable on LinkedIn. As a result, we had to find an alternative.
Based on our own experience and the client’s recommendation, we decided that the best solution for aggregating the base of potential customers would be fanpages of venues on Facebook.
Specifically for this campaign, we created a mechanism that allowed us to obtain such data.
The effect of
The campaign lasted from September 2021 to February 2022.
In each month of its duration, we exceeded the target result by 100%.
In addition, by running the campaign to several target groups within the selected industry, we were able to demonstrate beyond any doubt where the solution would work the fastest, and in which premises the owners see no need to implement it.
The analysis shows that the demand for the Frivo app is in beach bars and pubs, where alcoholic beverages are sold. Hotels, and restaurants already have their own solutions with which Frivo can successfully compete, however, the difficulty of entering these establishments is much higher.
