Bpower2
Bpower2 offers software and IT services that increase work productivity and improve office operations. Bpower2’s offering includes the company’s process-based multiplanner, which allows to improve work in many areas, for example: managing scattered phones, or improving productivity of delegated tasks and their monitoring. The multiplanner improves the efficiency of work in the company, mainly in such departments as the Sales Department, the Finance Department, the Quality Control Department, or the Purchasing Department. Bpower2’s philosophy is to create technology for companies that can be easily adapted to the rhythm of business tasks.
The goal of the LMU campaign with a GUARANTEED result
Bpower2, based on the analytical report we sent on the target audience, decided that we, as AutomateMeUp, were the right company to execute the Campaign, because in the sample of potential leads provided, we 100% reflected the personas of their potential customers. Bpower2’s goal was to reach individuals, decision makers occupying managerial positions in sales departments of large companies that employ at least 200 people – primarily in industries such as automotive, pharmaceuticals, and banking.
Course of the Campaign
The campaign began in April and lasted for three months. Already on the first day after the start of the Campaign, leads began to flow to the client, which was obviously influenced by the appropriately selected target group, which further confirmed that the offered product responds to the real needs and problems of potential customers. Already in the first month of activities, we delivered 100% of the number of leads we guaranteed to obtain in a quarter. In the following months of the campaign, however, the truth could not equal exactly the same results. However, because the mailing we designed enjoyed high readership and accountability. We see the reason in the buying cycle of the selected target group.
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Effect
After a quarter of conducted activities, we exceeded the target number of leads by 30%. We ended the Campaign with a result 80% higher than we initially expected. The campaigns were characterized by a high open rate, as high as 63.3% and as high as 37.7% response rate. Once again, we proved that the quality of potential leads in the database is more important than quantity, and that a product that has its “market-fit” will always get high results in an outbound campaign. More Case Study coming soon!
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