Campaign with a guarantee for a software house specializing in the development and maintenance of WordPress-based websites and DevOps services.
ABOUT IT360
IT360 specializes in providing managed IT services and technology support to businesses. Their offerings range from creating and optimizing WordPress-based websites to solutions that help businesses effectively manage and maintain their IT infrastructure. Here are the main areas, activities: Managed IT Services (Managed IT Services): comprehensive management of IT infrastructure, including monitoring, support and management of hardware and software. Cyber Security (Cyber Security): The company offers IT security services, including threat monitoring, security management and security awareness training for employees. Cloud Solutions (Cloud Solutions): IT360 helps companies migrate to the cloud, manage cloud resources and optimize the use of cloud technologies such as Microsoft Office 365. IT Strategy & Innovation (IT Strategy & Innovation): Consulting and advising on IT strategy and technology innovation to help companies better use technology to achieve business goals. Hardware & Device Management (Hardware & Device Management): Services that include the procurement, configuration, management and maintenance of IT equipment to ensure reliability and efficiency. Integrated Communications (Unified Communications): IT360 provides advanced telecommunications solutions that facilitate corporate communications, increasing productivity and streamlining business processes.
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AMU Campaign Objective
IT360 was looking for a partner to help generate leads among other IT companies, including software houses in the Polish territory. Cold-mailing was one of the options they had to choose from. Our campaign with a guaranteed result seemed a reasonable proposition for which company wanted to set up more meetings with potential customers, but also to see if the so-called cold contact would be a good method to fill the sales funnel with valuable sales opportunities.
Course of the AMU Campaign with Guarantee
Our campaign ran from July to September 2023. So, during the holiday season, which is perceived by some of our potential clients as theoretically the worst time of the year to devote to sales activities. In our experience, however, every market has its own rules. The intensive vacation period in Poland, in contrast to markets in Western European countries, falls in the second half of June and the second half of August and September. This is therefore a much more favorable situation for sales departments working with potential customers locally, as the vacations taken by decision-makers in our market are staggered. Thus, they slightly reduce the number of people a new busines developer/ busines manager/ busines developer can reach at one time, but they do not cause such a pronounced slump as in the Swedish market, for example (in July, almost 80% of managers are on 3-4 week vacations). The value proposition presented to potential leads was to relieve the software house of the workload of building the maintenance and development of WordPress-based websites. For many technology companies, the issue of maintaining a client’s website is very problematic, as these orders are smaller than their main order. More often than not, they are also in addition to the main order, which creates a dilemma: let’s fulfill this small order in the white label model, or take the risk that our client will find another service provider, And in this case, if this provider works out, we have to reckon with the fact that it may in time threaten our position in the eyes of the client. Therefore, IT360’s proposal had an initial very strong position, whose Product Market Fit, our campaign was designed to examine.
Effect of the Campaign with Guarantee
We acquired 183% of the targeted number of leads, and our activities were put on hold until the client closed the open sales opportunities. We are currently working on resuming the campaign. 1. Message #1 generated the most interest, and received the most leads (77%) and responses (85). 2. Open rate remained high: between 67.3% and 84.6% Respons rate was between 12.2% and 25.2%. 3. The out-of-date address rate was between 0.6% and 7.6%, a measure of the level of turnover in the market. 4. The rate of so-called bounces, i.e. addresses that have strict filters, such as Not accepting messages from strangers, was between 0.6% and 1.9%. 
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