PromoTraffic is a 75-person digital agency specializing in working for e-commerce and B2C businesses. The result of the agency’s work is to increase revenue, create the image of brands, and manage the relationship with their customers. The agency supports marketing activities in such areas as SEO, PPC, social media&content marketing, programmatic buying, marketing automation or sales on the marketplace.
The effects of the agency’s work are recognized in the form of numerous awards in national and international industry competitions, including the European Search Awards, semKRK and Global Social Media Awards. The agency’s clients include such brands as Sneakerstudio, Takeda, Flugger, Intersport, Maczfit, Dax Cosmetics, Puccini, Onninen, Cartoon Network, Rolmarket, Mintishop.
Goal of LMU campaign with GUARANTEED result
The goal of the first LMU campaign launched for the client with a GUARANTEE of the result, was to promote services related to running channels in Social Media and Content Marketing for online stores.
Promotraffic was very precise about which clients it wanted to work with. . initially excluded the fashion industry, and the target group was brands that generate annual revenue of more than PLN 10,000,000.
The Course of the Campaign
Developing the right story about the client’s services took us exceptionally a little longer than the 5 working days we usually fit in. The client specifically and substantively presented us with his concerns about this stage.
In the end, as a result of our discussions, the client gave us “credit” and agreed to our vision and communication style.
The time of arrangements during the building of the database was also longer than average, but we took this as a good sign. The client knew his Persons perfectly, knew who he wanted to reach, and had considerable documentation describing the target group in every respect. In our opinion, it was one of the most accurate bases we had the pleasure of creating for our campaigns.
Effect
After a quarter of ongoing activities, we exceeded our target number of leads by 30%.
This confirmed our hypothesis that having a product that relates to an accurately diagnosed problem of the target group, good communication, precisely selected target group is the key to the success of outbound marketing.
In the second month of the campaign, the client extended its cooperation with us and ordered two more campaigns, which were run parallel to the original one.
New case studies coming soon!
In addition, we managed to convince the client of our service as well as our style of communication, which is more effective than the typical marketing messages in cold-mal campaigns, and we worked out an effective and mutually satisfactory model of cooperation with the client.
In addition, as AutomateMeUp, we have learned to listen even more to the client’s needs and comments.
