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Lead Generation

Localness and Niche in B2B lead generation

When you’re doing B2B sales and want to acquire new clients, you have a whole range of options. One of them is online client acquisition, including what’s commonly known as cold outreach. In other words, it’s reaching out to potential clients who don’t know us yet through email, phone, or social media. This approach makes […]

How to spend on advertising without overpaying after turning off 3rd party cookies 2024

Identifying anonymous website audiences is an important topic that is increasingly on the radar of sales and marketing departments. It is gaining importance especially now that, according to Google’s announcement, the second half of 2024 is expected to see the culmination of work on the so-called Privacy Sandbox, which will completely eliminate from our landscape, […]

How to acquire a new customer, i.e. the Market-Fit Campaign for S-Labs

The campaign turned out to be a great success.
We generated 18% more leads than we provide to some clients during the quarterly Campaigns. As a result, the number of leads generated meant that the company had to divide them between two salespeople.
The cooperation between S-Labs and AutomeMeUp has been expanded and extended.

Product and service research or collaboration with InteliWISE – Efecte

Currently (this article was written on 29/06/2023), another Campaign is underway, and the cooperation between AutomateMeUp, and InteliWISE has been extended.
The client is extremely satisfied with the results achieved and has recommended our company to its parent company.
After running two Campaigns, the number of outbound leads generated allows salespeople to focus on sales instead of lead generation, which is significantly helped by the work of our Pre-Sales Manager.

Cold mailing – how to do it right?

Cold emails, or messages sent to potential customers or business contacts, are often perceived as intrusive and unpleasant. Many people have negative associations with such messages, which are often sent in bulk and can resemble typical spam. However, there are many ways to get your cold email not only noticed, but also appreciated.

What is the difference between cold emails and marketing emails?

Many times you may notice that the terms , “cold emails” and , “marketing emails” are used interchangeably, which is a mistake, as they actually define two completely different types of messages. It’s worth knowing the difference if you decide to use cold mailing, because constructing cold emails that will actually sound like a typical marketing email can not only fail to translate high conversions into leads, but can also cause problems from a legal perspective in terms of sending unsolicited commercial information. So what are the differences?

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