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How to spend on advertising without overpaying after turning off 3rd party cookies 2024

Identifying anonymous website audiences is an important topic that is increasingly on the radar of sales and marketing departments. It is gaining importance especially now that, according to Google’s announcement, the second half of 2024 is expected to see the culmination of work on the so-called Privacy Sandbox, which will completely eliminate from our landscape, […]

How to acquire a new customer, i.e. the Market-Fit Campaign for S-Labs

The campaign turned out to be a great success.
We generated 18% more leads than we provide to some clients during the quarterly Campaigns. As a result, the number of leads generated meant that the company had to divide them between two salespeople.
The cooperation between S-Labs and AutomeMeUp has been expanded and extended.

Product and service research or collaboration with InteliWISE – Efecte

Currently (this article was written on 29/06/2023), another Campaign is underway, and the cooperation between AutomateMeUp, and InteliWISE has been extended.
The client is extremely satisfied with the results achieved and has recommended our company to its parent company.
After running two Campaigns, the number of outbound leads generated allows salespeople to focus on sales instead of lead generation, which is significantly helped by the work of our Pre-Sales Manager.

Cold mailing – how to do it right?

Cold emails, or messages sent to potential customers or business contacts, are often perceived as intrusive and unpleasant. Many people have negative associations with such messages, which are often sent in bulk and can resemble typical spam. However, there are many ways to get your cold email not only noticed, but also appreciated.

What is the difference between cold emails and marketing emails?

Many times you may notice that the terms , “cold emails” and , “marketing emails” are used interchangeably, which is a mistake, as they actually define two completely different types of messages. It’s worth knowing the difference if you decide to use cold mailing, because constructing cold emails that will actually sound like a typical marketing email can not only fail to translate high conversions into leads, but can also cause problems from a legal perspective in terms of sending unsolicited commercial information. So what are the differences?

Collaboration between AutomateMeUp and Feed Octopus

We managed to obtain exactly one contact address per each company.
The client is extremely satisfied with the results, because with Market Fit Campaigns, they are relieved of the responsibility of designing Campaigns and don’t have to worry about knowing the tools for building databases, filtering records, personalizing messages or configuring mailings.
In addition, as part of the Market Fit service, the client tested the ability to activate its contacts on LinkedIn using our proprietary LeadMeUp application, as well as with the help of our Pre-sales manager.

Trigger campaign, or how to generate leads from anonymous visits

One way to generate new b2b leads is through TriggerMeUp, AutomateMeUp’s proprietary application that allows you to monitor traffic to your company’s website by linking to your CRM and Google Analytics systems. TriggerMeUp not only identifies companies that have visited the site, but also provides information on what specifically was searched for on the site.

Collaboration with SmartLunch

We started working with SmartLunch in June 2021 and have been working together, continuously, ever since. Thanks to the Campaign, among other things, the company regularly attracts 300 to 500 people per month who join online events as recipients.

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