GoodC offers UX Design and Web Development services mainly for medium and large companies in both B2B and B2C sectors. The main pillars of the services are:
- User research
- UX/UI design
- Web Development
- Web analytics
- Team on demand
GoodC creates digital products such as apps and websites with a strong focus on functionality. It helps companies understand their users/customers and then create or improve the product to best meet business objectives.
GoodC has developed unique processes based on numerous collaborations, allowing it to execute projects more efficiently and flexibly than its competitors.
Market Fit Campaign Objective
This Campaign was very different from the assignments we have traditionally conducted. Unlike all of our other Campaigns, the goal was not to contact a business client, but the public administration.
Our target audience was to reach out to mayors, mayors, governors and heads of municipalities to propose participation in a survey to determine the needs and knowledge of local administrative units about distributed energy in their area.
The main goal of the Campaign was to arrange meetings with representatives of public administration units for an hour-long meeting with GoodC, during which an in-depth interview with the respondent was conducted.
Course of the Campaign
Normally, the Market Fit Campaign from AutomateMeUp contains 4 steps, while this one, uniquely had to fit in just a one-time mailing, was conducted only by email without the possibility of follow-ups.
Unlike in companies, where we reach a specific person based on an email address, in the case of public administration, we could not use the personal addresses of regional and city governors. The difficulty was to directly reach the managers of a region, as the general addresses of the chancelleries of city and provincial offices could not be omitted here. At the same time, the decision to respond was made by the local governor himself or his designee.
For the purposes of this Campaign, we created our own proprietary database based on the information available in the BIP. We relied on the general addresses of city offices, keeping the official route of communication, not being sure that the messages would reach the people responsible for energy in the area.
Our new mechanism allowed for automated indication in the message content of the people who were asked to decide whether to join the survey.
In the end, in most cases, the content of the messages went from the intermediaries to the addressees.
Effect
The preparation of the Campaign, i.e. the creation of databases, testing and a dedicated script took the same time as for the standard Campaign, i.e. it took us only 5 working days.
The number of recipients was twice as high as in the commercial version of the service.
We obtained 25% more leads than we usually acquire in 3 months. The number of acquired respondents for analysis was also 3 times higher than we expected.
More Case Study coming soon!
