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How to acquire a new customer, i.e. the Market-Fit Campaign for S-Labs

how to acquire a new customer

In this case study, we will learn how to acquire a new client who represents the development industry or a professional company dealing in long-term apartment rental.

About S-Labs

S-labs is a Krakow company founded in 2015, specializing in intelligent IoT solutions. The company uses the latest technologies to create innovative solutions, including products for the energy and telecommunications sectors. Thanks to advanced data science analytics obtained from sensors and external information sources, S-Labs is able to provide customers with accurate and valuable data on their energy consumption and cost optimization opportunities.

One of their main products is a smarthome system called Appartme and this is what we focused on in our Campaigns. This mechanism was designed for users who can equip their apartments and houses with this technology already at the construction stage. Appartme allows you to control temperature, light, water and gas remotely, which contributes to energy savings and convenience of use.

The AGH University of Science and Technology in Krakow, together with S-Labs, conducted a study aimed at examining the differences in energy consumption between apartments equipped with this innovative system and those that do not. The results of these studies left no doubt as to the superiority of apartments equipped with this product – they turned out to be as much as 30% more economical.

How to acquire a new customer. Goal of the Market-Fit Campaign for S-Labs.

The campaign was aimed primarily at our client to verify the effectiveness of our methodology and the method of reaching potential customers, who were developers and professional companies dealing in long-term apartment rental on the domestic Polish market. This was an important issue because we wanted to confirm that our activities were able to bring the expected results, which in the next step would result in the launch of the Campaign in Eastern Europe, where S-Labs also sells its products.

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How to acquire a new customer. The course of the Campaign.

Despite minor difficulties with the content of the Campaign, the company quickly clarified the benefits of Appartme for users and within just two weeks of launch, the company received a large number of responses from potential customers who were interested in their solution.

 

How to acquire a new customer. Campaign Effect.

The campaign turned out to be a great success.

We generated 18% more leads than we provide to some clients during the quarterly Campaigns. As a result, the number of leads generated meant that the company had to divide them between two salespeople.

The cooperation between S-Labs and AutomeMeUp has been expanded and extended.

 

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How to acquire a new customer, i.e. the Market-Fit Campaign for S-Labs
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