EDOCS SYSTEMS develops and implements software and automation solutions that optimize production processes in small and medium-sized companies.
The EDOCS MES product was developed in 2007 and is a manufacturing process management tool. It effectively supports production in industrial companies by providing them with tools and information systems to optimize the process. The system effectively monitors thousands of machines, providing reliable data on the implementation of manufacturing processes and indicating the so-called “Narrow Throats”, i.e. sensitive places where the way the machinery park operates should be changed . This significantly reduces the number of mistakes, reducing production downtime to practically zero.
EDOCS SYSTEMS’ partner is Europa Systems, a full-service technical solutions company operating in more than 35 countries. Thanks to this cooperation, they are a reliable partner for industrial companies in the area of implementing integrated solutions for Industry 4.0 in the field of IT and automation.
LMU Campaign Objective
Launch cold-mailing campaigns and on LinkedIn to attract potential customers, among industrial companies that are at the threshold of digitizing their production.
LMU campaign with a guarantee
We launched the LMU campaign at the end of May 2021. It was preceded by an analysis of the potential of the client’s target audience, and before the collaboration took place the client was able to assess in what time frame and through what media it would reach its prospects.Originally the LMU Campaign was launched exclusively on LinkedIn. Unfortunately, during the course of the campaign, it turned out that the service imposed global restrictions on sending invitations and messages, which began to make it much more difficult to run the campaign. So, we decided, to change the strategy, which eventually consisted of shifting the main focus to a cold-mailing campaign to deliver the guaranteed number of leads.
The effect of
After changing the strategy during the campaign, the conversion rate increased from 2% to 8% and remained at that level from October to December, which ultimately allowed us to prove a result 33% higher than initially expected. The flexible approach not only to the client’s needs, but also to the shape of the service itself, allowed us to adapt to the new market reality in no time, and to complete the ongoing campaigns to the client’s advantage.
A measure of the value of our service was the extension of our cooperation with Edocs Systems.
