GoodC is an IT company that develops digital solutions including UX/UI design focused on achieving the highest business goals.
Among the services offered by the company are UX Audits, i.e. activities based on the analysis of users’ behavior on a given site, analysis of competitors’ actions and client’s business needs, which are directed at raising sales effects in the e-commerce industry.
Although GoodC is one of the small companies, it cooperates with large, well-known brands on the Polish market, such as Radio Zet, Selena and Benefit Systems.
Purpose of the Market-Fit Campaign
The launch of the Market-Fit Campaign, which normally lasts a month and is based on cold-mailing and LinkedIn. The purpose of this campaign is to provide information on whether the client’s services are of interest to a selected group of potential customers.
In the case of GoodC, we analyzed whether e-commerce companies – from small to very large – would be interested in investing 8K to 16K in UX audits.
Market-Fit Campaign
As AutomateMeUp, we already had experience in running campaigns for a similar target audience, while the perception of the client’s service among the so-called “e-commerce” remained a mystery.
Understanding the characteristics of the persona and how it behaves, we knew exactly how worthwhile it was to dispense with the division by company size because in the e-commerce industry, even a small brand can have a multi-million dollar budget.
The campaign was based on conversion growth information, after implementing the suggestions from the UX Audits that GoodC offers.
Effect
The way we conducted the campaign proved fruitful.
The campaign brought new leads every week of its duration. The result that was set at the start was executed 400%. The cooperation between us and GoodC was extended. The client started offering leads. In addition, he decided to expand his activities with foreign campaigns.
