How to Sell Effectively When Cold Mailing and Ads Are Under Threat
Dynamic political changes in Europe, including increased support for Eurosceptic parties, affect business more than it seems. New regulations, such as the Electronic Communications Law (PKE) or GDPR, hinder traditional sales and marketing activities, limiting access to data and increasing the risk of penalties for violations of regulations. Global companies such as Google are further tightening their policies, prompting European companies to look for customers outside the EU. For business leaders, such as CEOs and CMOs, it becomes crucial to adapt to new rules that require innovative solutions. Automated Account-Based Marketing (ABM) offers the ability to precisely reach key customers and build lawful relationships. Warm Outreach is an example of a strategy that allows for effectiveness despite limitations. In a world where regulations are changing the rules of the game, automation is becoming an essential tool for survival and development.
