Archiwa: Cold Mailing

How to Sell Effectively When Cold Mailing and Ads Are Under Threat

Posted in BLOG ENTagged ABM, b2b, baza danych, Cold Mailing, generowanie leadow, lead b2b, leadgeneration, leadgenerations, LinkedIn

Dynamic political changes in Europe, including increased support for Eurosceptic parties, affect business more than it seems. New regulations, such as the Electronic Communications Law (PKE) or GDPR, hinder traditional sales and marketing activities, limiting access to data and increasing the risk of penalties for violations of regulations. Global companies such as Google are further tightening their policies, prompting European companies to look for customers outside the EU. For business leaders, such as CEOs and CMOs, it becomes crucial to adapt to new rules that require innovative solutions. Automated Account-Based Marketing (ABM) offers the ability to precisely reach key customers and build lawful relationships. Warm Outreach is an example of a strategy that allows for effectiveness despite limitations. In a world where regulations are changing the rules of the game, automation is becoming an essential tool for survival and development.

Campaign for Software House: WordPress and DevOps Services

Posted in BLOG EN, Case Studies ENTagged Cold Mailing, sales

We have acquired 183% of the targeted number of leads, but our activities have been put on hold until the client closes the open sales opportunities. We are currently working on resuming the campaign. Message #1 generated the most interest, getting 77% of leads and 85 responses, with an open rate between 67.3% and 84.6% and a response rate between 12.2% and 25.2%. The out-of-address rate was between 0.6% and 7.6%, and the bounce rate was 0.6% to 1.9%.

How I Acquired My First Client in Sweden

Posted in BLOG ENTagged baza danych, Cold Mailing, generowanie leadow, LinkedIn

This article is a continuation of the thread we started in the episode “Locality and niche nature of outbound business”. In 2017, at Software House, I started working as a Business Developer with the task of acquiring a client on the Swedish market. This was a challenge, especially since the company did not have a strong presence in Sweden at that time. However, I introduced a strategy that turned out to be the key to success: locality. By using the address of the Swedish office of one of our clients on our website, we created the impression of a local presence, which increased our credibility and made it easier to establish first contacts.

Initial successes are just the tip of the iceberg. In the following years, I regularly traveled to Sweden, arranged meetings and presented offers. Outbound lead generation through cold-mailing and activity on LinkedIn was crucial. Despite cultural differences and competition, I noticed that contact in the local language and physical presence significantly increased our chances of success.

Since then, working in international IT companies has taught me how important it is to use local resources and build relationships. I invite you to read where you will discover what steps I took to establish lasting business relationships abroad and what lessons I learned from this experience. Learn how a local strategy can change the B2B lead generation game and what tools helped me achieve success in the global IT market.

How do I get my business to be seen abroad just like a local company with a similar profile?

Posted in BLOG EN, Lead GenerationTagged baza danych, Cold Mailing, generowanie leadow, LinkedIn

This article is a follow-up on the topic we kicked off in the episode ‘locality and niche business in outbound’.

Bpower2 – B2B Lead Acquisition Campaign With Result Guaranteed

Posted in BLOG EN, Case Studies ENTagged Cold Mailing, leadgeneration, LinkedIn, Marketing

Bpower2 Bpower2 offers software and IT services that increase work productivity and improve office operations. Bpower2’s offering includes the company’s process-based multiplanner, which allows to improve work in many areas, for example: managing scattered phones, or improving productivity of delegated tasks and their monitoring. The multiplanner improves the efficiency of work in the company, mainly […]

How to build a database of potential b2b customers

Posted in BLOG EN, Lead GenerationTagged baza danych, Cold Mailing, generowanie leadow, LinkedIn

Building a database with the contact information of your potential customers seems like a relatively easy task. On the market, we have access to a wide, array of tools that will allow you to export even 20,000 contacts in a few minutes. We ourselves at AMU, will provide you with even larger numbers of contacts […]

How to spend on advertising without overpaying after turning off 3rd party cookies 2024

Posted in BLOG EN, Lead Generation, Marketing w mediach społecznościowychTagged baza danych, Cold Mailing, generowanie leadow, LinkedIn

Identifying anonymous website audiences is an important topic that is increasingly on the radar of sales and marketing departments. It is gaining importance especially now that, according to Google’s announcement, the second half of 2024 is expected to see the culmination of work on the so-called Privacy Sandbox, which will completely eliminate from our landscape, […]