One way to generate new b2b leads is through TriggerMeUp, AutomateMeUp’s proprietary application that allows you to monitor traffic to your company’s website by linking to your CRM and Google Analytics systems. TriggerMeUp not only identifies companies that have visited the site, but also provides information on what specifically was searched for on the site.
The intentions of visitors to a company’s website are not only to learn about the company’s offer and price list, it can also be scraping data. By scraping is meant the automatic extraction of information from websites, and the extracted data can later be used, for example, to maintain a competitive advantage. Special bots are used for this purpose, whose traffic on the Internet is now estimated at more than 40%.
A visit to the site may also be due to the fact that another company is interested not so much in learning about the offer on the site, but in selling its product or services. A visit may also be related to recruiting, where HR staff may be searching for future potential job candidates to make them an offer.
Identifying the purpose of visits to a company’s website is possible because the TriggerMeUp application filters these visits. With its help, it is possible to see which subpages were viewed by a particular company, from which location, and how much time was spent on a given subpage. If these were, for example, three-second visits, it can be concluded that it is not a matter of interest in the offer, while if each subpage visited was spent longer, it may indicate that such a company is worth contacting for potential b2b cooperation.
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For such contact, however, it is necessary to identify potential leads within the persona, e.g. by analyzing the lead’s company profile on LinkedIn – and this is also made possible by the application. Directly from its level, you can go to the company profile, where you can see a list of specific employees, which gives an overview of the size of such a company, as well as the positions employees hold within it. This makes it possible to establish contact, which can occur in two ways – such messages can be created manually, appropriate to the company and the position of the person with whom contact is attempted, but it is also possible to set up email notifications that will be sent when the company of interest visits the website again.
Using the app can also be helpful in conducting remarketing, which are advertising campaigns used to repeat an advertising message to users who have visited the company’s website. These types of campaigns provide an opportunity to stay in touch with potential customers, which can translate into further cooperation. We can support our ads or social media campaign with data that can be exported from the app with a single button. This way, our remarketing no longer applies to all visitors, but also to specific companies that fit our target audience profile.
Is such an app for you and will it help in acquiring leads for your business? Find out by registering a free account and arranging onboarding with us.
Check out our Campaigns on LinkedIn to learn how to get potential customers for your brand!